Digital marketing manager skills Digital Marketing Manager is often a supervisory position, so you should emphasize your leadership skills on your resume. The widespread adoption of digital marketing practices, especially social media and mobile marketing, has significantly influenced the way through which firms and customers embrace new Internet-based technologies, behave, interact, collaborate, and co-create value (Cova et al 1. SEO and SEM: You need advanced knowledge of SEO and SEM techniques to become a digital marketing manager. Before writing your digital marketing resume, make sure to read the job post carefully and note down important points like being skilled in HubSpot, a degree in marketing, or an AMA Professional Certified Marketer certificate. The success of any organization is closely tied to the strength of its management team, so you need a strong digital marketing manager. Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. Find out 8 essential skills you need to become a digital marketing manager. With the onset of many technology company perks and telecommuting jobs, digital marketing experts can make a six-figure salary, have unlimited vacation, and enjoy a flexible schedule that allows them to work from home — or even across the world as a digital nomad. SEO/SEM Marketing 3. No matter the May 6, 2024 · The U. 87 marketing manager 2. Different marketers oversee different channels like SEO, PPC and email marketing. Marketing managers need both hard and soft skills to perform their jobs well. Bureau of Labor Statistics national wage estimates for Marketing Specialists versus Marketing Managers. Adaptability and Creative Problem-Solving. Digital marketing is a highly dynamic, demanding job in which your labor can take a long time to bear fruit. Channel Marketing Manufacturing 1. Marketing Managers, who have considerably more experience and technical skills, make an estimated $80,500 more per year than Marketing Specialists. Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field. Aug 21, 2024 · Digital marketing project manager. The most desired soft skill is problem-solving, and employers are constantly looking for people with digital marketing skills in the fields of digital advertising and content creation. Jan 8, 2025 · A comprehensive comparison of Marketing Managers vs. To a greater or lesser extent, they may need a fair knowledge of SEO, analytics, advertising, business practices, social media, email marketing, web development and copywriting. Hiring managers will want to see you have a well-versed skill set to manage it all. Strong leadership and team management skills. Digital marketing has become one of the fastest growing areas of marketing since the onset of the COVID-19 pandemic. Jul 28, 2023 · Updated July 28, 2023. , 2009, Kerr and To excel in a digital marketing manager role, individuals should have a range of skills in data analysis, social media, search engine optimization (SEO), and email marketing. A digital marketing manager is responsible for planning, executing, and monitoring an organization’s digital marketing strategy. This includes well-developed skills in CRM management, HTML, social media platforms, web design, email development, and SEO. Apr 8, 2025 · In this article, we define digital marketing skills, offer a list of examples, provide steps to help you develop your digital marketing skills and suggest ways to highlight your digital marketing skills when seeking employment. Data Analysis. Developing leadership skills and continuously achieving results through data-driven campaigns is key to advancing. The success of the responsibilities of digital marketing teams rests on the digital marketing project manager. Digital marketing manager job description. Many employers prefer candidates with a bachelor’s degree in either business or communications, but a degree isn’t always necessary, especially if you have the right skills. Digital Marketing Manager Prompts for Resume Skills. " 12 skills growth marketing managers need. As we approach 2025, the integration of artificial intelligence and data-driven decision-making continues to reshape the field, making it crucial for managers to showcase a diverse skill set. 83 digital marketing 6. 37 social media manager 2. Jan 11, 2022 · Here is a great sample digital marketing manager resume summary for you to get inspired. 06 163000. Apr 4, 2025 · What Is A Digital Product Manager? A Digital Product Manager is responsible for overseeing the development of digital products, from concept to launch. SEO and Content Marketing: Understanding SEO strategies to improve website visibility and drive organic traffic through high-quality content. 00 YEARLY 580 13749 2025-04-01 2025-04-30 2025-03-01 2025-03-31 2025-05-05 Digital Marketing Manager skills and qualifications Oct 20, 2023 · Your digital marketing manager skills are one of the most important qualifications on your resume. Jan 25, 2022 · The role of the digital marketing manager has gained significant visibility in the last 18 months. Aug 2, 2021 · Branded communication: This means ensuring consistency across all branded communications and digital marketing strategies, from paid digital ads to email marketing to new product launches. SEO/SEM Marketing 2. Digital Marketing Manager. At the core of a top-performing senior digital marketing manager is the ability to utilize multiple digital platforms for their campaigns. ). Feb 20, 2025 · These are the top digital marketing manager skills you need to master for a lucrative career in digital marketing. Apr 3, 2022 · Who does a Digital Marketing Manager work with? Digital Marketing Manager typically work on a small team with other marketing professionals. Who is a Digital Marketing Manager? A Digital Marketing Manager is a professional responsible for planning, implementing, and overseeing a company's overall digital marketing strategy. Devise a detailed digital marketing strategy for the organization which reflects the goals of the organization; Monitor the implementation of the digital marketing campaign with utmost perfection; Analyze the campaign reports on a periodical basis and take data-driven Aug 15, 2024 · How to highlight digital marketing skills Examine the following ways you can highlight digital marketing skills during your job application process: Digital marketing skills for your resume It's important to highlight your digital marketing skills on your resume because employers often use this information to decide whether you can perform a Skills marketing departments want in Tech 1. Skills for a digital marketing manager resume belong in your resume skills section and throughout your work experience and resume profile. They: Define the product vision and strategy. Feb 12, 2025 · As we are in the middle of 2025, the demand for skilled digital marketing professionals continues to grow. Marketing managers need to develop many hard skills because their responsibilities vary, depending on the size of a company. Mar 26, 2025 · Key skills for a digital media manager include a strong understanding of digital trends and marketing practices, communication skills, collaboration and creativity, adaptability, and proficiency in technology and digital tools. How to write a digital marketing manager job description . <br><br> In this guide, we'll delve into compelling Digital Mar 4, 2025 · A digital content manager is a digital content specialist who plans, develops, distributes and monitors digital content for a company looking to reach specific audiences or objectives. To be a marketing manager, you must have both technical and soft skills. Led a team of 5 marketing specialists to execute a multi-channel digital campaign that generated 10,000 leads in 3 months A digital marketing manager is responsible for planning digital marketing campaigns and implementing strategies effectively. Digital marketing managers should understand a variety of analytics programs. Strategic Thinking & Planning. Bureau of Labor Statistics (BLS) reports a 2023 median salary of $157,620 for all marketing managers, including digital marketing managers and those in other marketing specializations Jul 1, 2021 · Digital marketing managers are highly responsible for the overall functioning of a digital agency, so they need to have good people and skills for both building strategy and content. 9. Related: Learn Digital Marketing in 9 Steps (With Tips) Why are digital marketing skills important? Mar 19, 2025 · Hiring a marketing manager with the right skill set ensures higher ROI, better brand positioning, and more effective audience engagement. A well-constructed CV, like a successful digital marketing campaign, should be strategically designed to capture attention, communicate value, and inspire action. Feb 20, 2025 · What are marketing manager skills? Marketing manager skills are the individual competencies and abilities that help a marketing manager succeed in their industry. This role is crucial in the modern business Brand Marketing Managers who can navigate the digital landscape with finesse will be instrumental in capitalizing on e-commerce growth and digital engagement opportunities. Explore the difference between Marketing Managers and Digital Marketing Managers in their roles, responsibilities, skills, salary, and career growth opportunities. Digital & Online Marketing 3. Jun 9, 2023 · Depth in Digital Marketing Tools and Strategies - The CV highlights Oliver’s proficiency in essential digital marketing tools such as Google Analytics, FB Ads Manager, and Shopify. Jan 30, 2024 · For instance, Digital Marketing Strategy is designed to help you craft digital marketing strategies that reach and retain your customers. This skill consists of breaking down complex tasks into actionable steps. Studies have shown that, thanks to users spending more time online, marketers have been able to target specific audiences and measure the impact of campaigns with more accuracy and effectiveness than ever before. Jan 31, 2024 · Let’s go through the skills required for digital marketing in detail here: 1. Video marketing Many marketers use video content as part of digital marketing campaigns. It’s especially important Apr 15, 2025 · Important digital marketing skills to develop. Marketing Demand Generation 2. These teams of Digital Marketing Managers are supervised by a Marketing Manager who prioritizes tasks and directs the Jan 21, 2025 · Marketing Managers who possess advanced skills in digital marketing and data analytics are likely to receive higher compensation, given the growing emphasis on online marketing strategies. Learn which skills will be most essential for Digital Marketing Managers throughout 2025, which skills are underrated, how to develop them, and what this means for Digital Marketing Manager careers overall. Unless a Mar 4, 2025 · These skills also help digital marketing managers to provide updates on campaign performance to senior leaders, demonstrating what their team is delivering and the quality of their work. Search Engine Optimization. Consumer preferences and online algorithms change quickly, and it is up to your team to stay relevant and informed. In addition to the digital marketing manager salary, which varies by experience and location, many are seeking digital marketing manager jobs to manage online strategies for companies. Digital marketing managers are typically full-time employees, though some may work part-time or remotely. The growth marketing experts we spoke to named 12 skills that set the experts who deliver results apart from the amateurs who… try to. A forward-thinking marketing agency seeks an entry-level digital project manager to oversee a variety of creative web development projects. We have included digital manager job description templates that you can modify and use. From identifying and utilizing the best tools to make the campaigns more effective, to leading the entire digital marketing team, there are many different skills and qualities that a good digital marketing manager Jan 28, 2025 · A successful marketing manager should know various digital channels and techniques. Driving Traffic and Conversions: Digital Marketing Managers excel in driving targeted traffic to the organization's digital properties, such as websites Jan 11, 2018 · These are essentially business managers in the digital marketing agency, so they need to have good people skills while being able to both manage content and build strategy. Dec 5, 2024 · A multi-phase digital marketing strategy, which might take weeks or months to implement, requires extensive study, design, and creation from the digital marketing manager. Sep 24, 2024 · Digital marketing managers are in demand which is why salaries for the role keep climbing. For example, 24. With the digital landscape constantly evolving, it's essential to understand how various channels—such as social media, SEO, email marketing, and content marketing—work together to create a cohesive strategy. Besides technical and team management skills, a digital marketing manager should also have good communication and organizational skills. Resumes. Marketing Campaign Management 2. Digital Marketing Managers are the architects of online success, deftly crafting strategies that drive engagement, boost visibility, and ultimately, increase revenue. WordPress / CMS. Skills are also a major factor in employers making hiring decisions. DM head brings up many issues like what would be the right Social Media Marketing Strategy, how to channel email advertising, or how content marketing would help the Digital Marketing team construct a site that is SEO optimized. But in general, digital marketing is multidisciplinary, encompassing a variety of marketing channels, skills, and tactics. Adding skills to a Digital Marketing Manager CV is important because it allows potential employers to quickly identify the competencies and abilities that the candidate has. Proficiency in online marketing areas such as social media, email, search engine optimization (SEO), and pay-per-click (PPC) are essential. In the current digital era, a marketing manager needs to be well-versed in digital marketing tools and techniques. Additional competencies should include proficiency in current and emerging technology platforms and tools, as well as a foundation in traditional marketing strategies. Sep 17, 2024 · Digital marketing specialists also use the data from these tasks to strategically prioritize those bringing the highest return on investment (ROI). Marketing Campaign Management Education 1. We are searching for a highly-creative digital marketing manager to lead our marketing team. Digital marketing managers are senior-level professionals assisting businesses in developing powerful online marketing campaigns. 2 days ago · Digital marketing managers must also possess a solid understanding of consumer behavior, data analysis, and creative campaign execution. Highlight your experience managing people, budgets, and timelines. Aug 3, 2018 · Home » Learn » Digital Marketing » 6 Skills a Digital Marketing Manager Must Have Digital marketing is booming and is at an all-time high. It's an effective way to quickly demonstrate how your qualifications can benefit the company and how you can be an asset to the team. Those skills fall into four different categories: Analytics, reporting and troubleshooting. Mar 20, 2024 · Essential marketing manager skills. Digital Marketing Skills for Resume. Leur rôle consiste à créer des stratégies de marketing numérique efficaces pour atteindre les objectifs commerciaux de l’entreprise. Learn about the dynamic role of a digital marketing manager, essential skills like SEO, social media, and analytics, and how to thrive in this rewarding career. It is the core of digital marketing that supports all strategies and tactics, be it social media, content, or PPC. Nov 5, 2024 · A good marketing manager should have the following skills - UX design skills, SEO & SEM, content management, social media, market research, responsive design, partner management, analytics, knowledge of the latest tech tools, distributed experts skills, creative skills, people skills, and team building / motivation. 2. “A digital marketing manager has to not be afraid to try new things, take chances, fail and test everything,” he says. Although every organization has different needs, many recruiters and hiring managers look for digital marketing managers with the following skills and qualifications. This expertise helps in reaching target audiences effectively. A bachelor’s degree in marketing, communications or another related field will prepare candidates for their future responsibilities with courses that teach how to conduct research, build ideal customer profiles and perform other essential marketing tasks. They are usually in charge of planning, tracking, and overseeing all online campaigns, including social media, search engine optimization, email, and any other digital platforms the company uses. Mar 5, 2025 · Digital marketing requires technical skills like data analysis and site design and artistic skills like copywriting and video creation, as seen in the Top 20 Skills Required for Digital Marketing. What's it like to be a Digital Marketing Manager? A Digital Marketing Manager spearheads a company’s digital marketing campaigns. Marketing managers are often responsible for managing all or many of the marketing channels utilized at a company, including but not limited to print and digital media campaigns, email marketing, social media marketing, content marketing, webinars, events and more. What’s It Like Working as a Digital Marketing Manager? The work of a digital marketing manager can vary, depending on whether you work in-house for a company, at an agency, or freelance and have multiple clients. Post your Digital Marketing Manager job today. 3. In this blog post, we’ll look at the five essential skills for digital marketing management success. His experience in developing CRM strategies and optimizing media channels showcases a deep understanding of the digital ecosystem, which is crucial for driving Successful Digital Marketing Managers possess strong analytical skills, creative vision, and a deep understanding of digital marketing tools and platforms. How can I learn social media marketing skills? Pursuing a professional course from a well known organization can help you grow your social media marketing skills. Do you want to enhance your digital marketing skills? Ensure that your digital marketing project manager has the right skills for the digital marketing activities you'll be focusing on, e. Hard skills Oct 4, 2023 · In this article, we'll take a comprehensive look at the roles and responsibilities of a digital marketing manager. 9 Essential Soft Skills for Digital Marketers. Lead cross-functional teams (engineering, design, marketing, etc. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. Analytics and Performance Measurement In the data-driven world of 2024, analytics and performance measurement are essential skills for Brand Marketing Managers. Responsibilities will include creating detailed project schedules and plans, managing all communication between project team members, clients, and management, and ensuring that the project stays on track in regards to timeline, budget, and resource allocation. Apr 29, 2025 · Video marketing skills, SEO and SEM, Content marketing, data analytics skills, design thinking and planning skills, social media management skills, and skills in email marketing are some skills in digital marketing, which are explained in the post above. Demonstrate your leadership and project management skills. You’ll want to show how you stand out from the competition with clearly defined hard skills that are highly desired in the digital marketing world. Digital marketers face something new every day. Are you interested in becoming a digital marketing manager? Learn more about how to develop a […] Mar 26, 2025 · An account-based marketing manager, sometimes referred to as a marketing account manager or digital marketing account manager, is a marketing professional who uses their expertise to develop and launch marketing campaigns for specific accounts. Working with keywords is in your job description, so don’t neglect the top search terms for digital marketing employees. A digital marketing manager is responsible for a company’s overall digital marketing strategy. Digital marketing manager salary in india. Digital marketing project managers oversee marketing projects from start to finish. In this position, you will be responsible for all aspects of our marketing operations. Some marketing manager skills come naturally while others take time to develop. The income and description table shows that these talents are valuable because there are many employment options. Image Source. Essential technical skills: Digital marketing skills. Digital marketers need a mixture of knowledge of a variety of areas such as SEO, copywriting, social media, content marketing, paid marketing, email marketing and Combining a detailed Digital Marketing Manager job description with a Digital Marketing Manager skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. Digital Marketing Manager Job Description. These tools help in measuring the effectiveness of an experiment. Digital Marketing Manager Job Description FAQs What skills does a Digital Marketing Manager need? Un Digital Marketing Manager est un professionnel du marketing qui se concentre sur la promotion de produits ou de services en ligne. Dec 5, 2022 · To be considered qualified for a marketing manager role, marketing professionals should begin by strengthening their educational background. Who is a digital marketing manager’s boss? A digital marketing manager often reports to a director or VP marketing, and may have one to two direct reports executing social, email and other digital marketing tactics. 4. Here’s an example of how to tailor a marketing manager’s resume to a job description: Job Title: Marketing Manager. Social media marketing. You can build digital marketing skills by taking courses or getting a certification in various areas of digital marketing. 1. What resources are available for learning digital marketing skills? You can learn digital marketing through online courses, tutorials, and resources on platforms like Coursera, LinkedIn Learning, HubSpot Academy, and Google Digital Garage. Below are some of the most important skillsets successful digital marketers possess: 1. Continue reading to find out what skills a digital marketing manager needs to be successful in the workplace. Mar 26, 2025 · In this article, we address the importance of digital marketing skills and review 15 valuable digital marketing skills for professionals. Digital Marketing Proficiency. Skill Assessment: Focuses on essential digital marketing manager skills such as Strategic Planning and Execution and Analytical and Data Interpretation Instant Feedback: Provides immediate insights into your performance, helping to identify both strengths and areas for improvement. They work to boost the brand's online presence and drive digital engagement. Some of the tasks that a marketing manager is expected to perform are: May 10, 2023 · Those who can demonstrate the right combination of skills and experience—not to mention a large helping of genuine interest in the field!—are highly sought-after by the growing number of companies seeking skilled digital marketing managers to manage eye-catching and authentic digital marketing campaigns, grow their online audiences, and Jan 9, 2023 · Seven Traits of Successful Digital Marketing Managers. This professional is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads Apr 18, 2023 · To perform these responsibilities effectively, you need the following digital marketing management skills: Technical Digital Marketing Management Skills. Jun 12, 2023 · Jun 12, 2023. 0% of digital marketing manager resumes contained digital marketing as a skill. Nov 17, 2023 · Digital marketing manager Digital Marketing Manager Roles and Responsibility. From social media to search engine optimization, a digital marketing manager needs to manage the various aspects of a company’s online marketing strategy. Many companies rely on a CMS, or content management system, to do things like publish a blog and create sales pages and forms. Project Management: Strong organizational and project digital marketing team management skills are needed to oversee multiple campaigns and ensure they are executed on time and within budget. Excellent knowledge of digital best practices, marketing strategies, and social media management. 1 day ago · Marketing Managers can move into senior roles like Director of Marketing or Chief Marketing Officer (CMO) by specializing in areas such as digital marketing or content strategy. Through real-world case studies, you can learn how to become a more effective marketer using today’s digital tools. Digital marketing skills. What is digital marketing manager? A digital marketing manager develops and executes online marketing strategies to promote a brand, drive traffic, and increase engagement. A certification in digital marketing management is preferred. Strong section of hard skills relevant to digital marketing Senior digital marketing managers are expected to be experts at their craft. To attract a qualified candidate, use your digital marketing manager job description to introduce potential hires to your culture and values. Create and manage digital marketing campaigns across various channels, including email, social media, search engines, and display advertising. In the competitive landscape of digital marketing, a well-crafted skills section on your resume can be the key to standing out as a Digital Marketing Manager. For now, let’s start with defining the various responsibilities of a digital marketing manager. To navigate challenges, identify opportunities, and make data-driven decisions, they should be able to analyze campaign data, extract meaningful insights, and adapt strategies accordingly to Mar 31, 2022 · Job requirements in digital marketing related to graduate and junior employability skills are studied for the following occupations: junior digital marketing manager, social media manager and Digital Manager Duties & Responsibilities To write an effective digital manager job description, begin by listing detailed duties, responsibilities and expectations. Digital marketing project managers need to manage the workflow process. Communication is Key: You need to be able to clearly explain your ideas and strategies to clients and colleagues. This article offers examples that have caught hiring managers' attention and shares essential tips to hit the mark with potential employers. Sep 4, 2020 · To help you get started, we’ve put together this guide explaining what it takes to become a digital marketing manager in 2020. Discover how to effectively present experience, education, and key results for a better chance at landing interviews in this competitive field. At least 3 years of experience as a digital account manager, or a similar role. S. Apr 18, 2025 · The Digital Marketing Manager must be able to articulate campaign results, strategies, and recommendations clearly. What skills are needed for a digital marketing manager? Key skills include data analysis, strategic thinking, SEO, social media expertise, and leadership abilities. 1) Project Management Skills. 00 78463. This one probably comes as no surprise. A strong resume includes a balanced blend of both hard and soft skills. Marketing concepts have undergone a sea change over the past few years, and digital marketing has emerged as a critical channel to reach products and services to customers, cutting across geographical borders. Resume screeners can be mean and directly dismiss your entire application if you don’t include the job description details. With more people at home due to lockdowns and social distancing measures, many businesses moved their focus to online marketing rather than traditional marketing channels. Get the 2025 Outlook Report + 6 Ways to Boost AI's Impact for Your Clients worksheet. Apr 7, 2025 · To keep up with digital marketing trends and innovations, a digital marketing manager must have strong critical thinking and problem-solving skills. Proven experience in developing and executing successful marketing strategies. Certainly, Ecommerce Manager skills are highly adaptable to numerous roles. May 10, 2023 · What are the most important skills for a digital marketing manager? What tools should you learn, and what qualifications will you need? Read here. Marketing Manager Skills and Responsibilities. In the dynamic and ever-evolving field of digital marketing, professionals need a diverse skill set to succeed in driving effective strategies, engaging audiences, and achieving business objectives. Introduction to Digital Marketing Manager Skills. You could manage a large team or be a one-person team doing everything from market research to search engine marketing (SEM). The key is to write a Dec 20, 2022 · Soft Skills for Digital Marketing. Il marketing manager supervisiona quindi tutte le fasi di una campagna di marketing. Collaborate with internal teams to ensure brand consistency in all digital marketing efforts. Courses Dec 2, 2022 · Digital marketing managers handle a company’s online marketing strategy, which often includes paid ad campaigns, email marketing, social media marketing and content marketing. Looking ahead, the job outlook for Marketing Managers appears promising. They use project management tools and methods to streamline marketing workflows, processes, and systems in an 7 marketing manager hard skills. Articles • careers careers • digital management and leadership Integrated Digital Marketing Expertise As we embrace 2024, Marketing Managers must possess an integrated approach to digital marketing. 33 129884 117151 24000. Below are key elements that illustrate the significance of digital marketing knowledge for managers. “Digital marketing” and “marketing” become more synonymous every year, and as of 2023, hiring managers are looking for Jul 20, 2021 · “How all of those dots get connected is what truly is growth marketing. Mar 27, 2023 · Digital markets need to also have the skills of a project manager and bring together disparate teams to move marketing ideas from concept to completion. His/her tasks include planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends and mentoring the Digital Marketing Executive. By writing a clear and concise job description, hiring managers can attract the right Digital Marketing Apr 8, 2025 · Be ATS-friendly. Apr 12, 2025 · A Performance Marketing Manager is a specialized role within the marketing field focused on driving measurable results through data-driven digital marketing strategies. Nov 15, 2023 · Depending on the company, a digital marketer can be a role on its own. Le prime attività che conduce sono: condurre ricerche di Apr 20, 2025 · As a digital marketing manager, a resume should showcase proven SEO, content strategy, and data analytics skills. Jun 1, 2019 · Over the past 15 years, the digital transformation of businesses has revolutionised the role of marketing within firms. , 2003, Alpert et al. Mar 4, 2022 · You’ll learn about these skills and ways to acquire them later. Digital marketing managers are responsible for online marketing strategies, including social media, SEO, email marketing, and online advertising. Mention the domain related skills at the top and soft skills at the bottom. However, this figure can fluctuate based on factors such as years of experience, specific skills, the size and type of the company, and the geographical location. Mar 7, 2022 · The average salary of a digital marketing manager in the United States is around $123,000, according to Glassdoor. BrainStation’s Digital Marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. SEO/SEM A Digital Marketing Manager can leverage various digital channels such as social media, search engines, email marketing, and content marketing to maximize online visibility and brand awareness. That way, “customers are much better able to absorb that [brand] story,” Rosenberg said. Digital & Online Marketing Financial Services 1. Jul 23, 2024 · 8. Dec 21, 2024 · 2. Looking after the demands of this profession and multiple questions by the graduates, we’ve crafted this comprehensive blog post to help you learn what skills are required for a digital marketing manager this year. The average salary for a Digital Marketing Manager is $72,805 (USD) per year. In other words, these are the most sought after skills by recruiters and hiring managers. Sample responsibilities for this position include: A digital marketing manager resume summary or resume objective can be used to give a potential employer an overview of your experience, education, and skills in the digital marketing field. Here's an elaborate overview of the key skills required for various digital marketing roles: Email Marketing May 1, 2025 · 13821 1029 marketing 10. , social media, blog content, or press release distribution. This role is an intermediate-level job and is usually for more advanced marketing professionals. Jun 5, 2024 · As a digital marketing manager, you will develop a diverse set of skills to navigate the ever-evolving landscape of online marketing. Jan 27, 2025 · What Matters Most: Your Digital Marketing Manager Skills & Work Experience Your position will involve leading a team and executing technical digital marketing strategies. This is especially evident in startups. Project management skills include creating, leading, and directing teams to manage deliverables and projects. Aug 10, 2020 · Guide Marketing with AI: Agency Growth Kit. Thinking of becoming a Digital Marketing Manager? Learn more about the role including tasks and duties, how much Digital Marketing Managers earn in your state, the skills employers are looking for and career pathways. It's a role that requires knowledge of online platforms and social media channels, as these are the primary channels to publish content for campaigns. There is a high demand for digital marketing managers, so you must show candidates why your role and company are the right fit. Image Source Feb 28, 2024 · For many people, digital marketing is a dream job. 2 May 23, 2023 · A bachelor's degree in marketing, communication, or a related field. Feb 20, 2025 · Build your own Digital Marketing Manager job description using our guide on the top Digital Marketing Manager skills, education, experience and more. Conduct market research and competitive analysis. May 2, 2025 · To kickstart your career in digital marketing, the most important hard skills are content marketing, SEO, research & analysis, campaign management, and social media! Here is a deeper explanation of each hard-skill and its relevance to the industry: Highlight your marketing automation skills on your resume. As a digital marketer, you will need to wear many hats. You’ll learn exactly what a digital marketing manager is, their most important responsibilities and activities, and the seven skills that digital marketing managers need to succeed. Thinking of becoming a Digital Marketing Manager? Learn more about the role including reviews from current Digital Marketing Managers tasks and duties, how much Digital Marketing Managers earn in your state, the skills employers are looking for and career pathways. Integrate your workplace marketing skills into your “previous experience” summaries or bullet points. The position of Digital Marketing Manager is one that provides the interested candidate with wide exposure and opportunity in the marketing field. Video marketing skills include knowledge of video platforms and the ability to use video posts as part of a social media strategy. An expert digital marketing manager with 5+ years of experience in digital marketing management and specialized in areas like SEO, SEM, Analytics, content writing, AdWords, social media marketing, and email marketing. For a complete guide on evaluating digital marketing candidates, check out: How to Evaluate Digital Marketing Skills for Hiring. Today, digital marketing professionals are in high demand. Additionally, there are many blogs, forums, and books dedicated to digital marketing topics. As a digital marketing manager, you are responsible for planning and executing all online marketing campaigns to create brand awareness, generate leads, drive traffic and acquire customers. The Digital Marketing Manager should Jun 1, 2019 · In this perspective, it is of paramount importance that marketing managers of tomorrow develop a) robust knowledge of marketing theory, b) a creative mind to introduce innovations in the marketing process, and c) soft skills to understand the technicalities connected to digital marketing (Ackerman et al. Think Analytically: Be able to analyze data, identify trends, and make smart decisions. . Read on for an overview of the technical skills and soft skills needed to become a Digital Marketer. It’s common for early-stage startups to use an open-source platform like WordPress for their website, but more established companies often build out their own custom CMS platforms. Here’s what to know about a digital marketing manager’s needed skills, salary and how to become one. Drive more conversions for your clients. Apr 12, 2025 · The list of social media marketing skills on a resume should be a mix of your hard and soft skills. Every digital marketing manager needs to understand the various social networks and how they work. With the increasing reliance on digital platforms for brand communication and sales, mastering a diverse set of skills is crucial. Knowledge of Digital Marketing Channels Aug 27, 2021 · Consider the difference between the U. Mar 3, 2025 · Related: 15 Top Skills for a Digital Marketing Expert 5. Stay ahead with insights into digital marketing trends and strategies. Digital Marketing Manager Skills for a CV. Go to Sample Templates ↓ below to see how to include them on your resume Sep 9, 2024 · Digital Marketing Head or Digital Marketing Manager Salary in India. Digital Marketing Managers. Skills and qualifications to look for in a digital marketing manager . They align with stakeholders on a company’s marketing goals, create a digital marketing strategy, and assign tasks to team members. The essential duties of a Digital Marketing Manager are: Manage digital campaigns across Feb 20, 2025 · Digital Marketing Manager Skills. They excel at campaign development, performance analysis, and cross-functional collaboration with sales, design, and content teams to align marketing efforts with business objectives. Example job description for digital marketing Jan 4, 2023 · In today’s digital world where about 63% of the global population has access to the internet, digital marketing is a highly demanded skill by employers (according to a recent LinkedIn report). Create a skills list that includes both technical skills like SEO, PPC, and analytics tools, and soft skills such as leadership, communication, and strategic thinking, formatted in bullet points. g. Here are key skills you can expect to acquire: Digital Strategy: Crafting and implementing comprehensive digital marketing strategies aligned with business goals. When we talk about digital marketing technical skills, search engine optimization (SEO) is at the top of the list. Il web manager marketing ha gli stessi compiti del marketing manager, ma le strategie che sviluppa servono a promuovere prodotti e servizi sul web, attraverso efficaci attività di digital marketing. The digital marketing project manager may apply Agile methodologies or other project management frameworks to deliver results. 04 social media 3. This comprehensive guide will explore the […] Sprout Social (social media management platform) MailChimp (marketing platform) Ahrefs (SEO tool) Getting to know these tools, and more will add immense value to any digital marketing manager’s arsenal of tricks. Digital Marketing Specialist – This position is similar to a Top digital marketing managers have excellent digital marketing skills and the right blend of soft skills, including communication, relationship-building, problem-solving, and leadership skills. Analyze and report on the performance of digital marketing campaigns, using data to optimize and improve results. Years of experience in digital marketing, leadership skills and industry Mar 8, 2025 · Digital Marketing Managers are in steady demand, and knowing the types of work a manager is tasked with, the career outlook and essential skills recruiters look for, and how to upskill to a management position will ensure you make informed decisions when submitting your job application. Digital Marketing Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Digital Marketing Manager job postings. Mar 31, 2025 · How to highlight your marketing skills Now that you have a better idea about the types of skills that tend to make marketers more successful, here are a few tips to integrate them into your job search. Mar 10, 2022 · Digital Marketing Manager Job Description Template. Technical skills A typical digital marketing manager role uses a range of different technologies to achieve their daily tasks. Digital Marketing Manager Needs A Digital Marketing Manager Needs to play a pivotal role in driving a company’s online presence, brand visibility, and overall success in the digital landscape. These tools optimize marketing campaigns including email marketing, content management, aud Soft skills are essential for success in any digital marketing role. Jan 28, 2025 · Digital marketing managers can use their knowledge and skills in industries with similar work environments, such as public relations (PR), advertising sales, accounting and business management. As a digital marketing manager, you'll often be leading teams and overseeing complex projects. Digital Marketing Skills. Oct 16, 2024 · Digital Marketing Manager – One of the broader digital marketing roles out there, although different job listings may require particular skills or experience. The skills on a resume are usually indicated in a separate section in bullet points. The Digital Marketing Manager oversees planning and managing marketing campaigns that promote a company’s brand, products, and services. Digital marketing manager. The digital marketing field is a great example of marketing skills at large. If you are wondering what digital marketing skills to learn, here is a list of the top skills needed for digital marketing (both soft and hard ones) that will make your resume look flawless: search engine marketing; Apr 12, 2025 · Digital Marketing Job Skills. Expertise in digital marketing, data analysis, and customer experience optimization is invaluable in fields like digital strategy, marketing management, and business consultancy. Jan 8, 2025 · We ranked the top skills for digital marketing managers based on the percentage of resumes they appeared on. yuj lczvyj qrcdt eev lzicd saqffdp ewvdd ktsvii yrkascq ktwyggw